Arbitron contractually prevents mention of its name on the air. The purpose of this plan is to build listener interest during the programming. The legal requirement for station identification in the U. Arbitron, a commercial statistical service, historically used listener diaries to statistically measure the number of listeners. The promotion itself advertises the company providing the prize. Some stations take requests by e-mail and online chat. Posted by Harliantara Harley Prayudha at 1:
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These can be applied to all types of music. Jingles are produced for radio stations by commercial specialty services such as JAM[1], in Texas.
The programming usually cycles from the least attractive item, to most attractive, followed by commercials. Promotions are the on-air equivalent of lotteries for listeners.
Jingles are radio's equivalent of neon signs. Many stations contract with agencies such as Smartraveler and AccuWeather for their weather and traffic reports instead of using in-house staff.
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The value of a station's advertising is set by the number, age and wealth of its listeners. Arbitron, a commercial statistical service, historically used listener diaries to statistically measure the number of listeners. Arbitron diaries were collected on Thursdays, and for this reason, most radio stations have run special promotions radoi Thursdays, hoping to persuade last-minute Arbitron diarists peet give them a larger market-share.
The radio station provides programming to attract listeners, and profits by selling advertising. These segments are less valued by the most targeted market, young people, so many stations shorten or omit these segments in favor of music. DJs generally answer the phone and edit the call during music plays.
Summaries fit more news in less air-time. Arbitron contractually prevents mention of its name on the air. An emerging trend is to use the radio station's web site to provide in-depth coverage of news and advertisers headlined on the air. The news headlines and station identification are therefore given just before a commercial.
Lottery items are often bartered from advertisers, allowing both radoo to charge full prices at wholesale costs. Some stations share news collection with TV or newspapers in the same media conglomerate.
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The promotion itself advertises the company providing the prize. Radio drama and comedy continue, often on public radio Music drives radio technology, including wide-band FM and modern digital radio systems such as digital radio mondiale.
Some stations take requests by e-mail and online chat. There are several standard ways of selecting the music, such as free-form, top, album-oriented rock, and Jack. Therefore, the most commercially successful stations target young audiences. Music is the main misreri item.
Jingles are often replaced by recorded voiceovers called "stingers".
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Newer Post Older Post Home. In order to build rado loyalty, the station announces time, station call letters and frequency as often as six times per hour. Audiences will only tolerate a certain number of commercials before tuning away. News, time-checks, real-time travel advice and weather reports are often valuable to listeners. For example, cruising companies often have unused capacity, and when given the choice, prefer to pay their bills by bartering cruise vacations.
In some regions, government regulators specify how many commercials can be played in a given hour. Music radio is a radio format in which music is the main broadcast content. Young people are targeted by advertisers because their product preferences can be misheri more easily.
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Most radio stations maintain a call-in telephone line for promotions and gags, or to take record requests. After television replaced old time radio's dramatic content, music formats became dominant in many countries.
Jingles are brief, bright pieces of choral music that promote the station's call letters, frequency and sometimes disc-jockey or program segment.
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